I think we could take advantage of a HIVE proposal system to recruit a good team of marketing specialist who's primary job would be to promote the blockchain. This should result in bringing more people on board with a systematic and focused strategy and making effective use of resources.
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Yeah, that´s a good point but I think encouraging people to come up with their own initiatives can do no harm either ;)
Of course, word of mouth can be an excellent form of free advertising.