Let’s talk more about SEO for Hive.
In many ways, we are swimming away from the titles and into the content. And when it comes to content, one cannot ignore images.
Because images add entertainment to your content.
It gives your content shape and form. In fact, a good image is like a cheese on your pizza — the more... the better.
But before we dive into the details, one important thing:
The “collective growth” mindset is important here. Even if one of us continue to optimise images for SEO — then dozen others will start to follow. In no time, we have a bunch of content warriors producing content that is picked up by Google which eventually drives traffic to the platform — and to your profile as well.
Keeping this thought in mind, let us explore image optimization. You may be familiar with some of these ideas, so I would like to share the best practices first.
These are simple practices you can follow. I am listing seven of them here. Scan through them right now — and see which one is easier and meaningful to you. Let's start with the 7 optimization tips and tricks:
#1: Select the right format.
The first step is to select the right format.
There are four commonly used formats search engines love. So whenever you are saving the image, choose one of these formats: PNG, JPEG, GIF, or BMP format.
Note: I prefer PNG as it creates better quality image. One can also go with JPEG (slight loss in quality but works).
#2: Pick the right name.
When you are saving the image, use a simple description.
I feel this is one of the biggest mistake a lot of people make. They don’t name the image because they are either lazy or they don't know how.
For example: Don't save the image as screenshot12222.JPG.
Rename the image to cat.JPG.
Note: You can always be descriptive. You can also rename the above image to cute-cat.JPG
#3: Use alt tags.
Did you know: These alt tags were designed for blind and visually impaired people? By using alt tag, you are actually describing the image.
On @Peakd, the alt tag is located here (Markdown):
Once again, make the alt tag as descriptive as possible.
#4: Compress your images
Among the 200 SEO factors, a fast-loading page has a better chance of ranking. This naturally means images that are lighter — in filesize — are better.
#5: Pick unique images
Two reasons: Unique images are like original content. And search engines love them. The other reason: even your readers enjoy unique images.
I have written an in-depth tutorial on making your own image with animation. As you know, along with colours, I also add characters to make the images unique.
#6: Don’t steal images
If you still want to use images, you can always go with copyright-free websites that offers free images. Websites like Pixabay, for example. On Hive, this has been one of the most popular and easiest way to get images for your article.
#7: Go With Quality
Have you ever Googled an image and found a blurry picture? No, right? That’s because even Google prefers quality images — images that are clear and crisp. Ensure your images are big enough.
We just saw seven best image practices. Some of them are really easy — and some others will take some time to get used to.
Ultimately, the choice is yours.
Because on Hive, we have variety of people. Even though I recommend everyone to compress images, a lot of photographers won’t enjoy the process.
Then, on the other hand, we have people who wish to share content while adding a random image from any of those copyright-free websites. For most of them, optimising image makes zero sense.
On the other hand, we have artists who are constantly sharing sketches and paintings that are already unique with high-resolution.
Overall, you have to pick what makes the most sense to you. But always try your best to rename the image before uploading. And, if possible, add the alt tag to describe this image.
In short: Let's be a responsible Hiver. 🔥
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