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RE: Splinterlands And The Marketing Of Hive

in Threespeak2 months ago

Summary:
In this video, the speaker discusses the increasing attention that Hive is receiving through the platform Splinterlands. He touches on the misconception of Hive being mainly a blogging platform and emphasizes its potential as a base layer and digital ledger. The speaker highlights the need to promote the various applications tied to Hive, such as Splinterlands, to attract more users and developers to the ecosystem. By driving success to applications like Splinterlands, it can benefit the entire Hive community through increased activity, account sign-ups, and ultimately impacting the price of Hive.

Detailed Article:
The speaker begins by addressing the shift in attention towards Hive due to Splinterlands, shedding light on the misconception that Hive is primarily a blogging platform. He points out that Hive serves as a backend, base layer, and digital ledger, highlighting its potential beyond just blogging. The speaker argues that serious bloggers are a small percentage of internet users, making blogging a less attractive feature for mainstream internet users. He compares Hive to Amazon Web Services, emphasizing that users care more about the functionality of applications rather than the platform they run on.

The discussion delves into the importance of scalability, three-second block time, and fee-less transactions for developers in attracting users to their applications. The speaker emphasizes the benefits Hive offers developers in terms of upvote capabilities and low transaction costs compared to platforms like Ethereum. The interconnected nature of various Hive-based applications through keys and extensions like Hive Signer or Keychain is highlighted as a significant advantage for users.

Splinterlands is portrayed as a prime example of a successful Hive-based application driving user sign-ups and activity. The speaker urges the Hive community to promote Splinterlands across various social media platforms, emphasizing that the success of one application can benefit the entire ecosystem. This communal effort is seen as a way to increase Hive account sign-ups, activities, transactions, and potentially impact the price of Hive.

Furthermore, the speaker stresses the importance of niche targeting and diversification of applications on the Hive platform. By promoting applications catering to various interests such as photography, finance, gaming, and more, the Hive ecosystem can expand horizontally, attracting a more diverse user base. The potential for breakthrough applications to drive attention and growth within the ecosystem is highlighted, positioning them as essential for the overall success of Hive.

In conclusion, the speaker emphasizes the interconnected nature of applications within the Hive ecosystem and encourages community members to promote and support each other's projects. By driving success to various applications like Splinterlands, Hive can attract more users, developers, and ultimately thrive as a robust ecosystem.