If the posts were rewarded forever the reward pool would be exploded and Hive/hbd's debt would increase astronomically causing big problems to the platform's economy, however an alternative token could be given (a new token) that would serve to reward the author when the 7 day window expires. The thing is, there is very valuable content that deserves to be rewarded for more than 7 days. The idea is that the author gets benefits even if it is little but constant for a post that will always be available on the Blockchain.
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okay that makes sense. I guess there is the tipping option with peakd that is still underused, but a token would also be an idea 👍