Pairing drink and food makes more sense than watches. I didn't know Budweiser ever owned that place, not that I have been there. I think people are getting more experimental with drinks. There are so many whisky, beer and gin companies now all competing for sales. I do enjoy a beer festival as that gives an opportunity to sample lots of different beers. I quite like some of the more unusual ones that you may not see elsewhere.
Cheers!
!BEER