Definitely! It's quite hard to even explain Hive to people though. I showed a friend yesterday, and they couldn't grasp that people weren't paying with their own money to up vote posts.
It's a bit of work to get going at the onset, and this is probably a barrier for some people who already have busy lives and don't have the time to find their way around a new platform.
Hive has got easier over the years. Early on you had to host photos yourself on other sites. Looks like Keychain make it easy to log in. People just have to understand a few concepts about why it is different to other platforms. What we need is a bigger audience so they consider it is worth posting here to be seen as well as paid. Some of us have never been paid by other platforms.
Hopefully at some point Hive will reach a critical mass.
I think it's amazing that one can earn just by participating on a social network... :)