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ah you are visiting a website which has not been setup yet?

Yes, but if you read this article: https://steemit.com/communityfork/@hiveio/announcing-the-launch-of-hive-blockchain
There is written:
When will Hive launch?
The Hive blockchain launch will be at 10am EST, Friday, March 20th. All of the magic will happen this week! The snapshot and airdrop will take place back to back at the time of launch.

So what's the sense to have a broken platform if the blockchain launch is tomorrow?