You also at the mercy of them flip-flopping let's say Voice becomes big tomorrow or offers great incentives you think these guys won't jump ship?
Shroud a popular gamer jumped from Twitch to Mixer gaming because he got paid millions. This is normal, but would it be in our best interest to have Cryptofinally stay on Hive? Instead of jumping ship, because of all the negative shit she is getting??
I'm not saying she didn't do more than most, I'm just saying in general influencer marketing is by far the worst when it comes to ROI in my opinion and experience.
Influencer marketing was Beats by Dre's way of marketing their product, that worked out really well for them. So I dont share that opinion with you.
I would have to disagree there, the beats by dre campaign was HUGELY supplemented by above the line advertising, as well as digital advertising and supplemented not only by any influencers but celebrities. I would encourage you to look at studies on influencer only campaigns vs ones that are augmented by other forms of advertising as well as the brand they pitching for.
Performance marketing is very different from branding
Can you hit me up with a link to such studies? I am interested :)