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Oh in crypto it's massive...But Maybe that's the issue...

Start branding HIVE as a platform, not a blockchain / crypto at first.

Let people discover the crypto aspects of it once they are onboard and start playing and engaging with the dapps :)

Start branding HIVE as a platform, not a blockchain / crypto at first.

Interesting thought .... I was also thinking that onboarding should go in steps .... like first you create an account with mail and a password .... later if wanted to claim the keys and start managing it..... later gain right for voting witnesses, proposals etc ....