I believe creating a video that highlights Hive's benefits is the path we should take, but I don't think we should continue making the comparison between Web3 and Web2. I'm not sure what the overall impact of using that topic has been on growing Hive, but I don't think continuing to use it is the right move. I can't recall ever seeing a Web2 application talking about how it's better than a Web3 one. I'm not a marketing expert, but focusing on my own strengths seems like a much cleaner approach than constantly comparing myself to others and claiming to be better.
Of course, a marketing campaign must continue to use terms like Web3, DAO, and decentralized so that the crypto community can identify with it and potential investors and developers can join the project. However, there must also be a component that highlights the benefits by answering questions like, What does this offer me? instead of discussing the underlying technology or, how does it work? because average people buy solutions, not tech stacks.
A refresh of the visual identity is also important. A professional looking logo animation, combined with high quality video editing, lends a professional profile to the Hive brand. Some time ago, I humbly shared a logo animation that I created using After Effects with a certain community, specifically so they could incorporate it into their content if they wished, thus giving their creations a more polished look.
Animated Hive Logo + isotype
Animated Hive isotype
I appreciate your input but I really don't think this needs to be a focus since I think it'd be better to have regular folks and the rest would take care of itself after we have a big userbase, pointing to this:
Alright, that's why my main proposal is based on not continuing with the comparison of Web 3 with Web 2