After my test poll yesterday shows a substantial win for Youtube, I figured let's see what my readers would come up with if they were in charge of creating an ad for Hive on youtube.
This would be a traditional ad that would play before/in between videos, so for the sake of it, let's say it is skippable after 5 seconds, thus first impressions would matter.
Let's also say that you'd have an additional $100k to create the ad (can be lower or higher, this is all hypothetical). Whether you use it for the camera crew, sound/music, actors, etc. As long as it doesn't use AI, anything goes. Be creative!
Feel free to also add onto someone's idea in the comment section!
(Since I forgot to forfeit rewards on the poll yesterday, I'll send all author rewards of this post to @commentrewarder - meaning they'll be tipped on the comments based on my voting of them)
We have a lot of creative people on Hive, and I feel like we really should come up with cool/unique/fresh ways to promote our small yet amazingly unique and rewarding ecosystem, at least better than the ways it's been promoted in the past. So I'll be self-voting this post in effort to reward ideas and discussions in the comment section more in case some have some great ideas but just can't be bothered to write them down! :P
Keep in mind this is for the Hive blockchain itself, you can include dapps/services/etc, but the main idea would be the things that the blockchain enables, not focusing solely on a specific app - we can do those another time if interest is there for these experiments!
Including a banner this time, as that's shown to make people check posts out more often than not!
I would target developers. What do they want?
^ Secure environment
^ Powerful, baked-in monetization
^ Ease of use
^ Supportive community
^ Room to grow
^ No limits - literally, you can write your own ticket
^ Censorship-resistent technology
^ Migrate your audience, build a community, monetize from Day 1
30 seconds. Nothing fancy. Hire a professional spokesperson, 1 camera operator, a scriptwriter, and a video editor. I know you said no AI, but AI can be used for graphical enhancement while the script and spokesperson tell the story. Make it fun, exciting, and keep it lean.
I like this, there's probably more that can be added on top as well.
This boils down to the positioning of Hive as a blockchain and ecosystem, its strengths and the applications running on it. To me, the most relevant topic is user acquisition:
I think the rewarding for posting could be better worded as "earn stake in the blockchain for your activity".
Yeah, in the end whatever exact words will have to be figured out using different creatives. As this would be a bigger campaign with more than a few hundred bucks you'd want to come up with multiple different creatives, test them and iterate over the most promising ones. It's really hard to know upfront what's going to resonate with an audience
If you make a ads for YouTube you have 5 seconds to make the person not skip it as soon as the button enables, it's a mine field, if you start immediately with a random person saying earn to blog they will skip "crypto scam", you need a familiar face, someone famous for your target audience, being it a singer, an actor, an athlete etc, someone that when people see him/her they recognize the familiar face and gives them security, 100k should do for a short advertisement, so a familiar face and then a situation, like the famous guy talking to an other, the other happy for getting 10k followers on some web2 social then the famous goes like "and how much you earn for that?" and he answers "nothing I need 50k more" and the famous goes like "oh on hive with no followers I earn for sharing on my blog and no one can ban or censure me" then he goes like "oh I'll offer the coffee" and he pays with Keychain or v4vapp using hive... Not to mention he could close the spot with "now gotta capture some creatures on holozing (by hive) bye"
That's my 2 cents
Why would they instantly assume it's crypto related if you simply can earn for being active though?
I like the other ideas!
I’d run a competition for ad creators, with global reach.
I’d use that fund everyone’s talking about—the one that’s often so badly used—to launch a brilliant ad contest. And Hive will get seen.
Honestly, I’m blown away by some of the ads I come across. For example, I absolutely love that Vespa one—have you seen it? There are so many great ads out there, and so much talent for storytelling… Anyway, it’s not about advertising Hive—it’s about making Hive useful, a bridge for creativity.
Yeah that's kind of what I was looking for with this post, some cool innovative ideas that could potentially encourage others to wanna create the actual ad.
Do you have a link to the vespa ad?
I believe creating a video that highlights Hive's benefits is the path we should take, but I don't think we should continue making the comparison between Web3 and Web2. I'm not sure what the overall impact of using that topic has been on growing Hive, but I don't think continuing to use it is the right move. I can't recall ever seeing a Web2 application talking about how it's better than a Web3 one. I'm not a marketing expert, but focusing on my own strengths seems like a much cleaner approach than constantly comparing myself to others and claiming to be better.
Of course, a marketing campaign must continue to use terms like Web3, DAO, and decentralized so that the crypto community can identify with it and potential investors and developers can join the project. However, there must also be a component that highlights the benefits by answering questions like, What does this offer me? instead of discussing the underlying technology or, how does it work? because average people buy solutions, not tech stacks.
A refresh of the visual identity is also important. A professional looking logo animation, combined with high quality video editing, lends a professional profile to the Hive brand. Some time ago, I humbly shared a logo animation that I created using After Effects with a certain community, specifically so they could incorporate it into their content if they wished, thus giving their creations a more polished look.
Animated Hive Logo + isotype
Animated Hive isotype
I appreciate your input but I really don't think this needs to be a focus since I think it'd be better to have regular folks and the rest would take care of itself after we have a big userbase, pointing to this:
still waiting to monetize your content/ channel. Go and visit to HVE and monetize your channel/content from day one.
You don't have to wait for xx views and xx subscribes. There is many more things that Hive can offer feel free to check out the link to know more about this platform.
I remember that what attracted me to Hive was precisely the idea of being able to share my own content and receive rewards for it. When I took that step, I realized that it's not just about writing, but also about sharing and interacting through content creation, which ranges from making videos, playing games, cooking, reviewing, and commenting on the work of others. This platform offers a wide range of opportunities. Perhaps with a slogan like "HIVE: a universe that rewards your creativity," it could already attract the attention of many.
Using my imagination... I think it would be wonderful if the opening scene were a dark cell with a prisoner, head bowed, hands bound. The camera would focus on his handcuffs, and suddenly a bright light would appear from the small, high balcony of the cell. A moonlit light would shine on his handcuffs, causing them to burst, and the Hive logo would appear within the moon...
A man points to the Skip button and says "Skip, Skip, Skip," then a bunch of people join in... Then the commercial says: "Tired of ads? Join Hive.io...". Something like that.
The first five seconds would be a dramatic entrance, like a movie-style explosion, immediately followed by the Hive logo and the phrase:
A catchy sound, fast and exciting transitions like those from Splinterlands, Holozing, Moonkarts, Stake House Den, and dCrops.
Come join us!
And then the rest, as always.
I'd try Web3 vs Web2, mostly Hive vs Facebook. The 5-second hook can show someone scrolling through Facebook, where he'd waste time for nothing, then suddenly cut to Hive with a similar vision, where his time will be converted into money.
I'm having a tough time right now, but if I get enough time soon, I'll try to make a real ad of that kind. I'll do all the editing and probably the acting as well.
It’s not just after 5 seconds. Most people skip totally. Multiple popular browsers block them totally. People don't respond to these ads anymore, or would be just more waste chasing growth.
yes we're aware of ad blockers:p pretty sure most people don't block them however.
Can it include me dressing up as a Roman soldier? 😂
that's already a masterpiece, any changes would only diminish it
I don't quite know, but I would start the video with something like
I like the idea but not sure if it may work since most actions done on chain here are also open to the public so anyone can access them.
Sick of Nazi on twitter? Try Hive!
Want real engagement and less bots? Try Hive!
Don't want meta to own your stuff? Try Hive!
Had enough of algorithms censoring words? Try Hive!
That would trigger negative reactions, it will have moderation issues and audience would drop-off
how can there be moderation issues on twitter when there is functionally no moderation?
I guess he meant the word nazi on youtube, but yeh seems to be quite a negative nancy here in the comments. One could simply change some wording without putting down your whole comment
I thought we were going to see the sample videos on the comments. Or maybe I'm weird 😂
I'm not good at creating video ads, only to video myself singing
I was just looking for concepts and ideas and maybe other readers could add more ideas on top to see how an idea could evolve. Just as a thought experiment really, not expecting anyone to fully furnish an idea through just this blog post haha.
I am not creative at all, but it will be interesting to see what people come up with.
This whole idea that you can create an effective ad in a single comment is completely imaginary. The most important factors are always your target audience and the platform where the content will be shown. Yes, you can grab attention in 5 seconds — but do you really want to come across like TEMU? Of course not.
When I was writing scripts for competitions, I spent weeks developing concepts, scripts, and moodboards. Advertising isn’t something you just “throw together.” Everything needs to be understood: the target audience, the core message, the emotional angle, and the action you want people to take.
For this type of campaign, I would focus on themes like freedom, community, and being valued — messages that spark genuine curiosity. These can support a multi-ad creative architecture really well.
And honestly, with a solid budget, I would produce around 50 different variations, each with different pacing and messaging built around the Hive idea, and flood YouTube with them to see what resonates.
This style of ad — similar to the ones I’ve made before — could easily be used:
But the most important questions are:
How long will the campaign run?
Where is it leading the viewer?
What action should the viewer take after seeing it?
Without clear answers to those, we don’t have a campaign — you just have an isolated video.
Great video... it would be great if you added information about this link at the end... join us... https://hive.io/
By the way... I've been watching your channel, and all the videos are great, professional, and very interesting... good job.
? what?
do you wanna try again?
If I had the opportunity to do a video as a Hive Ads, I would focus on why I love Hive and what things attract me the most to create relationships. For example, I would discuss the real benefits of Web 3, starting from the freedom to work within it. I would like to discuss in detail the fact that no one person can exercise any authority here and that it is being managed beautifully by the community and running within its own blockchain.
Sure, what kind of ad would work on you do you think however? Like what would they say/show for you to not skip after the first 5 seconds and continue watching?
Where people can freely share their opinions and earn some money at the same time. I think people will not easily ignore such ads and will watch them with interest.
See this @hallmann and the poll.
Probably interesting for us also to help decide where and how can we promote the HIVE Voluntary Service and living off of only HBD. Let's discuss this at the kingdom?
I'm glad to read that the option I chose in the previous poll was the winner (for a moment I thought Facebook would win because she was the one gaining votes at the time of reading the post).Since I'm not a marketing expert or anything like that, I don't have a clear idea of what can actually be done for an advertising video about Hive on YouTube.
This isn't just because I don't know which target audience to aim for, but there are so many options for objectives and audiences to choose from that it's difficult to pick just one. For example, the comments read so far offer options for targeting developers, content creators, professionals, etc. And I honestly think that anything goes and that there should be an advertisement targeted at each niche or target audience.
However, I will speak from my user experience as a content creator and choose the option of making a five-second ad where we can see a blogger, a musician, a streamer and an influencer in their daily life using each of Hive Blockchain's DApps (PeakD, Ecency, InLeo, 3Speak, etc.) to share content, interact, and build an audience and community. I believe there's nothing better than offering a glimpse into what each person who sees this ad would be like, reflected in what they're doing on Hive and the results they're achieving: security, freedom, growth and monetization.
Personally, I don't recommend focusing too much on talking about the possibility of monetizing content at the beginning, as it's a typical cheap hook. The main thing would be to reflect that user experience that we all have in Hive when using its DApps. Then, the following or final seconds would be to summarize in a few sentences what Hive Blockchain technology offers the user, I repeat, security, transparency, freedom and monetization.
I hope my comment was helpful.
Well after setting my local AI to generate a kickass video to just produce the thing you were asking for, and waiting 2 hours and 21 minutes for it to produce the output file... well here it is!
Yeah I waited 2.5 hours for that crap lol
(well that's not loading which is weird, trying this again via embedding)
It could be someone grabbing attention, appearing out of nowhere and saying, "Hey, if this is about you, did you know Hive is a blockchain where you can create content and receive rewards?"
And then other people appear, painting, playing games, writing, creating dApps, playing with pets, cooking, traveling, and in the end, they're all gathered together, with the Hive logo embracing us like a protective parent.
I am no pro video maker, but something like a slideshow showing real posts and how fun hive is..
This is an old recording (I used it for VJing for HiveFest⁵ at altvr.com), but if anyone thinks it could be useful for going viral, feel free to use it.
I'm not good with videos, but @vempromundo would definitely do a great job with this!
Am not too creative but let me drop my suggestion.
I would bet for something like: "Get pay for your likes", or "Free your likes".
Hi... that's a great idea. To start creating this ad, the project must have a YouTube account. A YouTube account with the official project name would be better. Will the promotion solely focus on the eCency project, as you mentioned earlier? A YouTube account with that name would be better compared to a different/personal name. A project with an official name will be more trusted by the wider community on the web2. Something with an official name and official claims is more convincing for viewers to click on the link or continue watching the ad video.
By the way, if your previous post mentioned supporting the eCency project... sorry, but why does the embed redirect to the peakd page?
What do you mean by the actual goal? Thank you.
https://id.wikipedia.org/wiki/Hive_Blockchain_(Hive_Blog)
Plot 1: Martin Luther in his chamber on the Wartburg. He sees the devil, throws the ink jar at it - but instead of staining the wall, a portal opens that leads him to Hive, where he can publish his thesis against the church without enduring the repression afterwards.
Plot 2: Assange, skateboarding through the Ecuadorian embassy in London in his underwear. Not happy at all. His shirt stained from mustard and ketchup and sweat. The guard comes up, tells him he's going to be handed over to the police. Back in his room, he opens his laptop, PeakD is on screen. He snaps: If I'd just known about Hive earlier...
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STOPI was trying to read the comments, and there are some good ideas, but my opinions are different, as I don't believe that one video with one idea can make the whole picture. As a blockchain add, there must be specific viewers who watch the blockchain-related channels or videos, and for the general public category, it needs to satisfy the various tastes of the viewers. So, I think the first 5 seconds should focus on the key points that can satisfy all the needs from various perspectives or include the top five key points that can be solved with Hive blockchain, such as the no transaction fees, owing the financial freedom to spend anywhere, gaming industry, creators heaven, passive earning, secured and as many as possible; may be my points are not to the point but they should be from the general people mindset, not from us as we already do know the keypoints according to our tastes here to catch the viewers from varous category to make them watch the rest part of the video.