We all know that the gecko graphic is bs (there are three Hive frontends there)
How much more unique visitors do you think there would be if you included all the other social media front ends? It already includes the largest, and there is considerable overlap between users of all the Hive frontends.
The fact is, our exposure to the wider public is atrocious. In terms of public mindshare, we are a pale shadow compared to the days of steemit.