That funds, or you look at as: "well we have this money, let's spend it" or you want to use it for real propose of marketing, but professional marketing, make a couple of graphics, build a WordPress site talking about Hive or print a couple of shirts to offer, is not marketing at all.
If you want to just spend it, ok, do it, distribute it as you wish, to who come with an idea, no matter if it is just a experiment and people with no experience, it's an opinion, and if it is explained and transparent, I guess you are not cheating community.
If you want to spend it with criterium, on marketing, take a bit of time and search a professional with a CV that can impact.
In my opinion, option with criterium is the best one.
I have some commun sense ideias about marketing but I'm not a pro, so I have no valid ideas to solve Hive marketing lack that worth to be payed.
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