Your “ROI or nothing” stance is not business-savvy, it is incomplete marketing thinking.
Nope. You seem to think that my opposition of certain brand awareness activities is my opposition to overall approach to brand awareness. It is not. Im opposing certain activities on multiple different basis, not the overall approach based on whatever you would call being my "general marketing thinking."
It feels more like you are trying to win a debate than to build understanding. I am here to help and share my 2 decade worth of expertise, not to frustrate you on a personal level.
Im not frustrated by this at all. Im trying to answer, well id say, most of your specific argumentation.
For example.. 🙂 do you agree on what I said about it being a terrible idea to promote your business to Somalia? You didnt respond to that.
Do you see what Im trying to say. Its not a brand awareness or brand establishing problematic.
Im talking about a specific thing here. Economic viability of marketing fund expenditure based on target region.
I hear you loud and clear, and that’s exactly why I’m trying to explain that prioritizing bottom-funnel marketing logic is a bad idea when there’s still work to be done at the top. Your thinking isn’t entirely wrong; it can actually be effective if implemented correctly, but only at the right stage. I’m just pointing out where the real challenge lies, regardless of geo-oriented projects.
The problem isn’t necessarily with all the projects themselves, but that a lot of their potential gets lost because there’s no light shining on them. There’s no visibility. And without visibility, there are no measurements, which means you can’t make a verdict like you did. It hasn’t been measured --> because there’s nothing, or very little, out there to measure to begin with.
Basically, you’re proposing to apply private-sector marketing logic to a public ecosystem. That approach might work in a corporate structure, but in something built on decentralization at its core, it damages credibility and trust. When the messaging or priorities start contradicting that principle, it’s like saying “I’m yellow” while clearly being blue. People stop believing what you say, and that’s when trust disappears.
Regarding your Somalia sample; My company does not promise a borderless decentralized community-driven product. And I certainly do not have 1M that I spend on marketing, whereas 5K translates to a mere 0.5% of that allocation if you mind. Hope that answers your question 🙃.
Sure. But the way VP works the work to make them visible isnt on VP but rather on the projects themselves to achieve this. And they havent. Thats simply a fact. And the work allocation on VP will not change. So i have to look at what can deliver results based on obstacles that exist.
Why would you say private sector marketing logic breaks trust and damages credibility? How do you see those things being related?
Funds leaving DHF eventually down the line in 100% of cases breaks down decentralized decision making. There is no consensus once funds are given even to projects you might support. Trust breaking and damaging is when results arent delivered.
But if it did, where would it be economically more sound to promote this message? In Somalia or EU, US? 😉
You just pinpointed the issue that I'm talking about.
https://www.instagram.com/hiveblocks/
https://www.linkedin.com/company/hive-io/posts/
The fact that visibility isn’t anyone’s responsibility inside VP is exactly why so many projects fail to deliver measurable results. Why even fund them if there’s no plan to measure ROI in the first place?
Until that part changes, we’ll keep repeating the same cycle: projects funded, potential lost, no data to show. That’s the part that needs to be tackled first.
Two things: