I understand that. Unique visitors would be majority consumers. 1 video, 100k views.
Splinterlands is interesting. So on Facebook, if you wanted to play a game like poker for example, that would sit right inside Facebook, and those players would count towards unique visitors to Facebook. If you were able to open splinterlands or any game inside PeakD, that would bring up the numbers. It would also push the numbers of players up for each game due to convenience and accessibility.