You have a point about coffee but beef is generally raised by ranchers in Canada. I do wish had better access to farm fresh but one must do the best they can with the resources available to here.
You will find Gates is rather pro-vegan and the mono-cropping it needs to feed large amount of people this way. First and foremost grains are grown for human consumption and the by-products then funnelled into factory farms. The irony is that without grain/legume mono-cropping, factory farming wouldn't even be possible. Deforested Amazon land is first used to grow soy for soybean and human products; the meal is then fed to pigs in factory farms, and then after the land has become marginal the cows are brought in. The problem is vested interested just tell us about the cows and the pigs and not the soy production for humans. They do very nefarious things like count rain as water usage. The rain would still fall even without the cow in the field; compare international stats for meat with domestic stats for grain production; basically play the same stat nonsense as they do with the pandemic and neglect to tell us that pastured animals, because natural grasses can establish deeper roots, net-sequester carbon and create top soil. That the rice industry actually produces more methane but less actual nutrient per calories and that crop deaths far outweigh the number of deaths of the animals we eat. Mussels just hanging out in the ocean also produce far more methane.
I don't trust mainstream media either or WHO/governmental guidelines for eating. Or the vested interests groups. They use non-significant epidemiological findings to base recommendation upon and compare everything to the SAD diet and not healthy omnivore.
Again it appears to be about control and profit
.