I just try to do what is fun for me, but it can turn into a chore if you are not careful. Everyone is different and some will be more desperate for rewards than to be sociable. I have been pushing Steem/Hive for years and it can be a hard sell. I think many people are happy enough with FB etc. They do not want to start somewhere new from scratch. This is why I think we need to somehow get more good content creators on board as they will make Hive a more attractive destination. It may just take a few key people for it to go viral. I am happy with what I have here, but how many others will keep waiting for 'moon'?
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