You should totally do a '100 days of Hive' series! I hear all the cool blockchains do it :)
I think marketing and branding is important. It should be immediately obvious that a dapp runs on Hive. On peakd you have to search around for explicit mention of this. You have a cool logo that could be featured on each site. 'Built on Hive'. @exhaust work it into their logo nicely.
Let's just be better than 'the other chain'.