IAAC #35 - Marketing students

in #iamalivechallengelast year (edited)

Today I had to help a friend who received a bachelor's in marketing design something (a simple removal of something) and she was totally shocked at how fast it went. Then the real conversation started because she now feels like her degree failed her because they get all the theory on how to design and what works, but they were never taught on how to design the actual stuff.
I was also trying to explain to her that they are 2 different degrees, but I totally degree that marketing students need to know how to work in design software due to the fact that chances are high that they end up in a team without a dedicated graphic designer and they have to pick up the slack.

Do you think that these students should also be taught how to design or do you agree that they need to be kept separate?

Image (1).jpg

This is the design in question. There were some things on it that needed to be removed and she had no idea how to do that.

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Made in Canva

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Agree that they are two separate fields and yet it wouldn't hurt to at least let the marketing students experience how some of the tools work. If the school has evaluation moments, that's where the students could ask for some design classes. They don't have to get to know the entirety, but at least how the tools work and get a feeling of it. And then, some things you don't get to learn in class and if you make sure you learn certain skills (out of a classroom), it'll only up your value in the job market.

Totally agree but the way it is now is that they know absolutely nothing about the tools. So when they start working there’s a huge gap

That's true everywhere. I've been hearing this in almost every field and especially how I also have a background in HR, I get to hear this more often.

That's why it's imperative that the job market also gets involved in the curriculum evaluation process. I've worked at an HBO institute and it's their policy to involve the workforce, but it's hard to get people involved as managers in most sectors have busy schedules.