It isn't what it has been, for sure. We were OK with the price going up "because of Amazon Prime Video" because we don't have cable/satellite TV, so there were a lot of old shows we enjoyed. So that was OK.
But with the products it used to be easy to justify the membership, now we're more in the "we need to buy something to use our membership" category, and that kinda defeats the whole purpose.
Meanwhile, "a funny thing" happened on the video front: More and more of the old shows we used to get for free have suddenly become "for pay." And that is becoming really annoying... you get a few seasons into something, and suddenly a paywall pops up. That's UN-cool!
=^..^=