In 1978, David M. Overton opened a small restaurant in Beverly Hills, California. He insisted on doing things his own way, selling his mother’s cheesecakes in addition to the restaurant’s large menu, and soon the line in was out the door. What resulted was a great American success story. To learn more about it, Dave Luz, the Area Director of Operations for The Cheesecake Factory in Boston.
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My bowels are moving when I hear cheesecake