All I can say is that I have been here for 2 years and not once have I made a any decision about my actions here based on the trending page.
There is so much opportunity here for the people that want to take it. Some will and some won't.
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Personally, I don't go anywhere near it. There is nothing there for me. But it very much is the front page of the website for non-users.
It is the "this is the content you will read, these are the rewards you can get" advertisement to prospective users.