Yes people think about quick money. But i have mostly discussed steem/steemit with people and they still seem to have a hard time understanding. I think the potential money gain people can get from these investments is a huge attraction we shouldn't look down upon. I among many just don't have the brain to understand anything more than the basics of the technology. It have to be proven in the real world use before people realize what we are having here(including myself)
While that is said it's still so important to follow the word to mouth principle and spread the knowledge. Something I'm sure you already do @exyle.