bet365 — Hive

Live betting Edit

Bet365's In Play product allows customers to bet on events as they are taking place, with a large range of live markets available. Bet365 are continually improving their in Play product, with the most recent update being the implementation of its vFabric private cloud. By using this technology, Bet365 is able to handle thousands of changes per second, and the data latency has decreased to less than two seconds. This development has enabled Bet365 to deliver a continuous stream of real-time information whilst simultaneously receiving and processing large amounts of incoming customer data.[12]

One of the innovations in the evolution of their live betting system is Bet365's 'cash out' facility, which permits users to take a price for a specific bet before it completes. The result is that a profit can be guaranteed, or a loss minimised prior to the completion of that in-play event. This was further enhanced in March 2017 with the ability to apply specific rules to allow the cash out feature to work automatically.[citation needed]

In addition, Bet365 currently provides a comprehensive live-streaming service for their customers, broadcasting over 20,000 live sporting events each year. Bet365 managed to secure the rights to stream the first ever England football match which was exclusively shown on the Internet, in October 2009.[13] The match, England v Ukraine, was a World Cup qualifier, and was available for Bet365 customers with a funded account to view for free