If they don't know their audience, the first step is to create it.
Even our best friends can't get their stories straight. Our own memories from our past — the very lives we've lived — even those aren't accurate.
As for frustrations. Society seems to have always had a fancy way of looking down upon anger and frustration, as if it's a sign of weakness. People bottle up it rather than getting to experience it so they can learn to manage it like they do with their happiness and sadness.
This is so true... people just have to vent
It's part of being human. I agree, vent. Otherwise anger becomes rage.
The depth of your understanding always fascinates me. Any chance you were into advertising or marketing before?
I've been involved in a lot of things.