A strong brand is essential if you want to succeed in business, but it's also important to have a polished personal brand. Your personal brand should be a genuine, honest culmination of who you are. It should represent all of the things that make up the one and only you, including your interests and career goals.
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It's very hard to do such, as many of us are still soul searching, but the importance is to be true to ourselves and express it with join :)