Ways to work with data search queries in UX-studies - and examples of the results that such a job can give.
Analysis of the search log - the possibility of a more thorough study of the user experience.
If you decide to add several scripts to your pages, these big engines and analytical services will give you more information about internal traffic.
Search engines can create a log (text file), which will contain information about all the questions and conditions that users typed in the search bar.
Why analyze search log data?
Analysis of the search log will help to better understand the visitors of the site, because the data obtained will show how people are searching for what they need. The information will help improve the platform, because it will show the problems that users often encounter, and which are difficult to fix without serious work. Some problems are still easily solved, the magazine also shows them.
This cluster will help you better group information on your site, make cross-references, create a list of links "see also" or offer "best choice" of links to pages in search results.
The format of the search log differs depending on the search engine. Here is an example of how you can work with extracted data using Excel. Here you can include many other data, for example, ranking on the search results pages, your comments and so on.
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Taking search queries into consideration, when designing the user experience journey is a great way to see what visitors are really looking for on a website.
Thank you for the article, I hope it will help people to create a better online experience and optimize their efforts.