Marketing, for me having graduated in marketing at college, has always been just fertilizer for sales. Just spray bullshit on the fields and let the farmers grow the crops to be slaughtered for profit. Chum the waters with brands and have the visceral masses frenzy feed and get reeled in.
These surveys are going to get more covert and widespread as the iot expands and those cookies in our browsers are going to make sure everyone with money has a book on each of us.
Yikes!
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Just think of the abuses that can spring from that... Like my favourite shower filter company spying on me and threatening to go public with shower footage - XD - there's definitely going to be a blackmail economy running parallel with the surveillance economy - even if it's just hackers doing the racket...