Which ever thing manages to win the Heart of Indians, it becomes a sure shot success. Xiaomi is the best example for this. This company was nothing compared to now, before it started attracting Indians with lucrative specs in smartphone. We Indians have showered our love on it.
One another example i can give is of bitcoin. A small fake news originating from India managed to crash the whole crypto market down. Even the regular fuds from south korea could not manage to do that.
If steem manages to appeal to the masses in India, it can easily manage to outdo bitcoin. It will just like Xiaomi managed to out do samsung.