Social Media is one of the most effective communication and advertising channels. But cutting through the noise can be challenging, and often, marketers must use paid social marketing strategies to amplify their message in social platforms. Even though you might have created a really insightful piece of content, it can be hard to reach the right audience, especially in the beginning, where no one knows you or your brand. You can use social ads to boost your existing content, for example your Facebook posts or your blog. Highly targeted ads on social media can help you reach exactly the people who care about your content.
The ability to target potential readers and customers based on demographic data, behaviors, and very specific interests is the biggest strength of social media ads. But social ads are not limited to promoting content; they are also a great way to advertise products, drive traffic to your website or online shop, or collect contact information for your email campaigns. In this guide, you learn what is possible in several leading platforms and learn how to evaluate which platform is right for your message and your audience. On the next pages we cover six major social media platforms: Facebook, Instagram, Twitter, Pinterest, Snapchat, and LinkedIn. Each of these sites has more than 100 million monthly active users.
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