There needs to be a boogieman, a victim, and then the crowd of people willing to throw money at the victim. That's the business model boiled down to the basics. Slogans like "fight the good fight" and all that is just marketing. It's similar to professional wrestling back in the day, in many ways. If they create a 'bad guy', people weren't supposed to know that evil villain is just an actor with a family and kids at home. And nobody was supposed to know the good guy with the big muscles was just on drugs.
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