With between 10 -20 thousand active users here (probably diminishing) the math presented don't add up to a long term advertising reality, not as far as I can see...
https://www.quora.com/How-much-do-companies-pay-to-post-an-ad-in-a-popular-website
Matthew Toma, Sales Manager "Cash Quest App" www.cashquestapp.com
Answered Apr 9, 2016...
It depends upon popular "in general", or popular "niche". Popular in general websites with large broad audiences often charge $2 - $10 per 1,000 impressions (CPM). Popular "niche" sites can cost $25 - $75 per 1,000 impressions. So it varies on how big the audience is and how specific it is at the same time.
You would be surprised what type of deals a good ad sales team can get, and, like i talk about in the post, if the Steem community can show significantly better than average results for the advertisers then they can charge even more. I think $100k / month should be doable and that will be a huge win for Steem.
It's something I have zero experience in tbh, just looking at initial numbers.
Advertizers won't endure, surely - not if they see user number not growing, or even reducing?
I see no growth of users - even before the hardfork kicks in. I do see many people leaving though post hf.
I just don't see the numbers supporting the revenue income shown in the graph.
Like i say, I don't know jack shit about it.
(Maybe @whatsup might be able to help in knowing how the numbers stack up...?)
i think many users come from google and co and there dont have a steem account. So there search for something and come here