The goal is to get people to have 1 or 2 instead of buying 50. Theres more of a chance for that happening with a higher price and if a whale gets more, then that automatically lifts the floor price of those that got only a few.
With these launches, and to be quite honest this type of approach would most certainly not work on any other chain that has whales scooping as many nfts as they can, but here it probably will since its all novel.