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In this context, the reader who is giving their vote. They are the ones who subjectively decide if it is "good" or "bad." Beyond that, the community develops standards over time as an emergent property of all the individuals voting. I could create two posts and show them too 100 people on here and predict, with quite a bit of accuracy how all those 100 people would vote if asked which post was better than the other. They would go so far, I'd wager, to call one "good" and one "bad." As subjective as those normative claims are, they still develop real meaning when played out enough times among enough people.

I judge what I see as good or bad quality, and you judge what you see as the same.

  • Value is subjective that way. ^_^

When it comes to morality, it's about principles, and universality. Most people see you as bad, if you hurt others, while they see you as good, if you help out instead.