In this context, the reader who is giving their vote. They are the ones who subjectively decide if it is "good" or "bad." Beyond that, the community develops standards over time as an emergent property of all the individuals voting. I could create two posts and show them too 100 people on here and predict, with quite a bit of accuracy how all those 100 people would vote if asked which post was better than the other. They would go so far, I'd wager, to call one "good" and one "bad." As subjective as those normative claims are, they still develop real meaning when played out enough times among enough people.
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