A Photographer Created a Reshoot of Ads From the 1950s to Show How the World Has Changed

in #photography6 years ago

One Thanksgiving evening, 31-year-old photographer Eli Rezkallah from Lebanon was sitting at the table when he heard his relatives saying women had to perform their women’s duties better, such as laundry and cooking. It inspired Eli to organize a reshoot of old ads of the 1940s, the 1950s, and the 1960s where he switched the roles of the men and the women. Eli says, “I know that not all men think like my relatives do, but I was surprised that such views still exist. That’s why I created this project where they can taste their own sexist poison.”

Van Heusen ties

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Chase and Sanborn coffee, the 1950s

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Schlitz beer

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Hardee’s fast food restaurant chain

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Mr. Leggs pants,1962

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Chemstrand Nylon tights, the 1940s

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Lux detergent, 1956

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Hoover vacuum cleaners, the 1950s

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Eli Rezkallah began to work as a fashion photographer when he was 16 years old. Later, he became a creative director of fashion shows. Today, he earns money taking pictures and managing the Plastik Magazine.

Eli did really great work. He addressed a problem that sometimes still appears on the surface even nowadays. Do you agree that we shouldn’t keep silent when it comes to such a sensitive subject? Share your opinion.

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In Russia the role models of the sexes has not changed too much. And in some Russian regions still prevailing Patriarchy