I do love Twitter for the analytics they provide.
At least for gaming over there you can find a lot of opportunity. Some game developer and/or their staff members might even comment, like or even retweet a tweet you made regarding content on Steem. Some company really love to engage with comments on their own Tweets as well.
Not to mention if you get a retweet from a bigger Twitter account that is not on Steem that can get a lot of views and people who have never heard of Steem in the first place.
Also much easier to engage with groups and different people. I even run around with a " I ❤ Steem.!!" next to me my name.