I think that if you can do detailed tracking of the analytics of the results of the people who are participating in the initiative(ex. total impressions, total retweets, % up/down since last post etc), and condense that into a digestible post, you could do regular publishing of that data on Hive and use the rewards from those posts to put additional buy pressure on the token.
It allows for decentralization in the financial support for the initiative and could end up creating a virtuous feedback loop.
More people share > Better Results > More people want to support > More people want to share > ...