Yes, indeed a quite intriguing topic. I definitely agree with you regarding the flawed ideology. Companies should push their employees to want to learn because of themselves, not because they need to. But that opens up another topic altogether. Some people simply do not have a desire to grow. They're perfectly content with where they are, and how they got there. The only thing you can do is to be a "community leader" of sorts. I've seen that it is much easier for such individuals to follow along to meetups or workshops if you are the one to instigate and create such events. Looking at your GitHub, I seem to doubt you are new to public speaking at events such as I mentioned above. :)
I'm very glad to have had this talk. Looking forward to reading more from you.