Puzzles are extremely popular. Most (mainstream) outlets still have their daily puzzles and they wouldn't waste the ad real estate if people didn't buy for the puzzles.
During lockdown sudoku even became a viewer sport. Yes, I kid you not.
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Indeed, I'm a gamer and I still don't understand Twitch.tv
However, the real power of gaming on the blockchain will be decentralizing ownership of said game. In this case the puzzle-makers provably own the puzzles they create and get paid directly for the quality/quantity of their work (in theory).