I think to have a "marketing plan" for your community and have an easy onboarding process for people to join it is key. For example: Let's say I have a "RenovationDIY" youtube channel with 100,000...how do you invite people in a way that is easy for them to join your "forum" on HIVE.
Right now, this is still, after years of development, too complicated for the average Joe.
Yep that is the issue; we need light accounts. Every time I have tried to bring people over from traditional media its just too hard.