Well 1 dollars is not going to happen anytime soon, but if this thing takes off, it's definitly possible within a couple of years. If they manage to scale to 5 mill users by the end of the year, they will be at least double that next year. 10 mill users means 0.25 SME a day on average. Then 1 dollars is not far away IMO
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There will be some serious sell walls to get through though
1$ Definately not soon.
With a $1.15m worth of SME sold everyday(rewards).
You would need around 400k new user per day with a 2% conversion from freemium to premium buying packages worth 175$.
Definately not sustainable. Good news is that we dont need a really high price to do well. Since the main use of SME is the rewards utility!