I'm not sure... but take SteemMonsters/Splinterlands... they did a whole ton of new and interesting technilogical things and never seemd to reach out to crypto type news. Same group and same thing with Steem-Engine. But they're also very good with news within the community.
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I agree @jarvie ... too much inward looking and not enough outward. I just find it interesting that so often when the discussions about PR and marketing come up there are many seem to think someone needs to be doing it for them.
I also worry that when our team considers SteemPeak ready for mass consumption or at least we do something specially news worthy... because it's not like I'm an expert in professional news releases.
There's also the thought... "so we market it to thousands or maybe millions of people and they come take a look... now what it's not like they can easily and freely sign up"
yes the signup process really needs to get resolved. the sooner the better.