This sounds like SMT-medium, and what Taraz describes below, SMT-Heavy :)
The pondering outside my mental capacity comes when Nike want to reward their community with their own token, which they've (correct me if I'm wrong) traded STEEM/SP for. From what I gather, this token wont give them RCs (to then delegate), and so another pool of RC is then required to give their users energy to transact.
I'm glad the SMT topic is on the discussion board again, it's felt to me like a dirty abbreviation not to be spoken about in more than just recent months.