Thanks for the comment and upvote @jrkirby.
You made a great point there. It really does benefit Facebook to eradicate what they deem to be clickbait in order to keep engagement on the Facebook platform, but I wonder how this change in their algorithm will affect their advertising platform.
I don't see any benefits for news media publications that use clickbait headlines such as Upworthy, BuzzFeed or OMGFact, to advertise on Facebook anymore.
Or maybe this change will ring in a new area on how news media publications monetize their content.
What do you think?