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Thanks for the comment and upvote @jrkirby.

You made a great point there. It really does benefit Facebook to eradicate what they deem to be clickbait in order to keep engagement on the Facebook platform, but I wonder how this change in their algorithm will affect their advertising platform.

I don't see any benefits for news media publications that use clickbait headlines such as Upworthy, BuzzFeed or OMGFact, to advertise on Facebook anymore.

Or maybe this change will ring in a new area on how news media publications monetize their content.

What do you think?