By the looks of it, there are a good few alt coins pumping at the minute. I think newbies are stocking up on loads of cheap coins for the potential rewards. Steem being one of them. Good news for Steemit though :)
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Yeah there is definitely an alt-wide rally, but IMO the primary driver is ~$13 SBD - everyone I'm speaking to is selling it to buy STEEM and powering up!