Honest engagement is the key!
Also If I've to recommend one person to follow on Twitter that would be @GaryVee. You don't need to follow anybody else and his contents alone teach you almost everything you to level up your Steem game!
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Bro I'm really good at social media influence & marketing
But I've barely used Twitter throughout my life as that's a platform that is dominantly strong in USA - where its popularity soars
Facebook, Instagram, Linkedin for example that's where I'm like home & they are really strong in Europe where I come from
Long story short I'll have to start using my Twitter more so I'll make sure to follow you there ;)