HI Doug, I invested in one ICO due to the pressure and ads! And sold after it fell, then it went up a bit. So lots of lesson in there.
Next is doing research. We all should. For example, I read Civic they are supposed to give out to users so free for users to register, so to onboard users. But their ICO distribution wasn't ok for me, cos 33% goes to founder.
Doing a bit more research on Lisk, then it went up. But still watching it.
District0x, I like it cos they are making distributed marketplace - marketplace is like service/market silos, eg. Uber is a service marketplace for car-riding. Or Ebay is marketplace for selling second hand goods (and new goods).