We live in a technological era and our society is, in many ways, dependent on technology.
Simply put, without technology we would collectively stop functioning as a civilization. On the other hand, this exponential increase in technological developments has become the perfect breeding ground for self-education.
This has created a market - a market for people who have extensive knowledge about certain topics. They sell their knowledge and educate others. If you have knowledge about a certain subject, you can monetize it by selling instructional and educational videos.
In order for you to make money selling instructional videos, here are some steps you can take:
● The first thing we are going to focus on is the content. For your videos to be successful you need to provide value to your customers.
What does this mean? This means that you need to lay out in-depth, useful information to your customers in a simple way. Make the videos easy to digest by people who have no extensive knowledge about the subject you're teaching about. Your videos need to be concise and straight to the point.
This combination of high quality content and simple presentation is what leads to success.
Those who manage to convey their ideas in a simple manner are the best teachers and, if you are selling educational videos that's what you essentially are - a teacher, a mentor, if you will. Think of it this way: In order to gain trust from your customers you need to assert yourself as a knowledgeable authority and as a person willing and able to share their knowledge with others, for a certain compensation of course. This compensation is what we will focus on below - actual ways to make money selling your videos.
● There are countless ways to monetize your educational videos but the best way is to build your own website from scratch. Develop your website and make it look professional. List your credentials and references. Provide proof to your visitors that you are the real deal. After that its time to fill your website with high quality content.
● Publish blog entries related to your area of expertise. Write attention-grabbing content that will make your visitors eagerly come back for more. This will serve as a certain bait - people who visit your website will want to learn more and, if you indeed offer them high quality content and good advice, they will be ready to pay for any additional knowledge that you can provide them with. Once you establish a connection between yourself and your website visitors it's time to start selling them your videos.
● You can publish short previews of your videos, perhaps in a "Premium" section of your website. These previews will be an additional bait and another way to get people to pay for the content. Make sure to let them know they will be getting top notch, high quality information if they decide to purchase your videos. Basically, once you make your videos you need to upload them to your website and offer your visitors to download them for a certain fee.
How much money can I make from creating instructional videos?
Now, your fee can be anywhere from $10 to $100's - it depends on the quality of your content and on the willingness of your website visitors to pay for them. How much are they willing to pay? What sort of content do they want?
Analyze your target demographic and give them what they want - this type of analysis is what increases sales more than anything else. Experiment with the fee, until you find the best price.
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